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02 May 2014

Akshaya tritiiya: misconceptions and marketing

I know this article will ruffle some feathers, but its my view that everyone is given a right to express.
Ever since the medieval ages, there has never been a special festival called "Akshaya Tritiiya". On the FM Radio today, I heard something like: Whatever you buy today will increase/appreciate over time, so people buy gold! What a logic!
By their own above logic, anything bought today should increase: buy a phone worth 25k and its value will grow to 30K in a year, buy a cow today and it will become 2 cows next year, so on and so forth! But why do they insist upon buying only gold? Is it the most auspicious metal in the world or in the whole universe?
Whoever try to bring the religion into this festival is doing a big mistake. There was never a festival called "Akshaya Tritiiya".
A huge marketing cloud is being created every year to push gold down the people' throat. It never was a festival about gold at all, but rather an auspicious day to start any new work.
And who will be the ultimate winners? It is the jewelers who create an environment where anyone with gold is going to become legends and prosper forever. In fact the hype over this festival is nothing different from hype over a new iPhone or a new movie.
Yes, marketing tactics are not bad and in fact good for the economy, but creating a false link with religion is an absolute mockery of ethics. And people who fall into their trap will ultimately realize that its not what they imagined to be. Its not about gold but about starting any new work, whether it is a new business or a new job that would have been beneficial to the family and society at large. Pity them.

With love.. Anil

The Thrilling Spiderman!- My review of Amazing Spiderman-2

In many ways, The Amazing Spiderman-2 could have been named "The Thrilling Spiderman"!
After yesterday's evening show at Uurvashi with the cosmopolitan audience of Bangalore, it was evident that the movie certainly meets the expectations of the public and gives complete value for the money spent. Despite not being as luxurious as a multiplex, the quality of the sound system and the larger screen certainly makes it one of the most loved theaters of Bangalore and on the international workers' day it was nothing different. The full house applauded each and every stunt that spiderman did and there were many whistles and "woowww"s and "ohhhhh"s during the movie that was as good as a roller coaster ride, taking the audience into the world of spiderman! The director's way of making us experience the heights that spiderman takes were nothing short of awesome, with his now trademark style of super-slow shot that shows spidey almost stop mid air during high-octane chases!
With the first shot of the "sony" logo on the big screen, young crowd reacted in their own way by screaming other mobile brands like "samsung", "apple", "moto g", "moto x", "nokia" that were popular in India too!
I personally felt that the movie looked much more colorful compared to the first part.
Coming to the story and the treatment, it lacked a certain emotional connect, but still manages to hold up and justifies the reason why people come to see spiderman films: the action scenes and witty spidey dialogues.

Though some people may say this movie resembles spiderman-3 in the sense that too many villains were packed against the wall crawler, it doesnt too heavy, because the story cleverly uses them to introduce spiderman, open up his vulnerabilities of being a superhero, the epic climactic battle with the electro and goblin and finally laying the foundation for the next installment 2 years from now(planned on 10 June 2016).

My personal feeling is that Spiderman's fights can actually move to other cities or new landscapes to keep the movie series interesting. Maybe a sequence in front of the Egyptian pyramids or a Taj Mahal or atop Eiffel Tower or India Gate? That would give a break for the audience from the New York's skyscrapers! Not that they seemed boring, but fresh content in fresh locales will certainly be welcome, like how the Transformers series went to the deserts of Egypt from cities of America!

Overall, the movie is a complete entertainer with amazing action sequences, funny one-liners, thrills,etc which all make up for a good cocktail of a near-perfect movie for spider fans like me (and even for those who arent), even though the original movie series starring Tobey Maguire was my personal favorite! The original series has a boyish charm of the 2000s but after watching this movie, I feel the movie franchise can go to greater heights from now on with a transformation of Peter's character with the personal tragedy that he encounters(there are enough spoilers on the web to check for yourself!). The platform has been well laid for the next part and has interesting to see how Peter's personal life goes from here(an expected return of Mary Jane) and how many villains he has to fight in the future! Go spidey go!

With love.. Anil

30 April 2014

The Newshour on Times Now(29Apr2014)

Looking at the way yesterday's Newshour progressed on Times Now, I can easily say that the topics were well selected and the party in power remains exposed to the hilt.
Some of the debates that I personally felt on this program was the one about Priyanka gandhi getting more mileage than her brother Rahul, who is on the backfoot these days. Infact it seems to be a silent time for Kejriwal as we didnt hear much from him about either Rahul or Modi!
So why did Priyanka come to the stage and why was Rahul taken away from the scene completely?In simple words, I would say: Congress is out of petrol and thus using kerosene. It has run out of genuine heroes and falling back on item numbers not to shore up some seats but to save their modesty. Priyanka(whether Gandhi or Vadra, its her choice) is a clever, homely lady who can churn out huge crowds through her glamour once every 5 years! Rahul might have lost some of his looks but Priyanka looks fresh to pull the crowds. After all, if someone comes out so rarely, their glamour will obviously be intact! Anyway in Rae Bareli and Amethi, any living thing with Gandhi in its name will win!

With love.. Anil

29 April 2014

Spiderman in Indian Elections 2014!

Just wondering where would Spiderman stand in this largest human drama called "The Great Indian Elections 2014"..And it goes like this:
Our friendly neighborhood spiderman decides to contest this elections and nominates himself under a new red-blue color party called "Spiderman Party", with the abbreviation SMP.
What would be the reactions of some parties?

Congress: "His web is going to be a threat to the indian society and disturb India's secularism!"
CPM/CPI: "His roots lie in the capitalist USA and thus a bigger danger to India than Modi!"
BJP: "SMP is helping the minority appeasement by signing a secret deal with congress!"
AAP: "SMP is funded by Ambanis and Tatas in a joint venture and Spiderman will be used to market their products. This will increase the prices!"
TRS: "Endi raa bhai veedu. Godalekke vaadiki mana kashtaalem telusthaayi? jai telangana"

So our spiderman keeps campaigning under the spider symbol with the Red and Blue color flag and gets a huge applause and huge crowd for all his meetings.
And lets say he wins the elections. What will be his priorities then?
* Make spider the national animal of India!
* Spider Universities to improve their breed and a spider serum will be created that will improve people's health!
* A spider force that will impart spider sense to the investigators of crime and corruption.
* Encourage more skyscrapers so that people can swing through them using their webs!


As the spiderman mania peaks, lets hope we dont hear our netas pumping out spiderman slogans like "with greater power comes greater responsibility".
#amazingspiderman #spiderman

With love.. Anil

Laddu babu: An under rated movie

Watched Laddu Babu yesterday and it was an amazing movie which was well handled by the director Ravi Babu. The film brings to the fore a new Allari Naresh who seems to have got into the role with ease.
It may not be the comedy that we expect from Naresh, but it certainly has a different feel to it.
I disagree with some reviews which said the story is too predictable. Sure the story is not completely new, but the way the story was told is good. It has a good message to the society.
Music is a letdown, but I dont think it matters anyway since songs doesn't suit this type of genre.
Missamma(2003) was a movie in similar genre and Laddu Babu in comparison is better in terms of comedy.

The way Naresh transforms into the insanely obese character is worth appreciation and applause.
I dont think this is an experimental movie, but certainly a fresh movie.
It may not be the movie which can draw crowds to the theater, but maybe an official DVD release would do well.

With love.. Anil